PERSONALIZED MARKETING
Concept/Art Direction/Design
13X the average CTOR | 84% positive sentiment on Twitter
2016 Gold Addy Award
2016 Silver Addy Award
2016 Gold District Addy Award
2016 Silver District Addy Award
2016 Silver International DMA Echo Award
2016 Bronze Mixx Award
The Year One campaign had been a success, but this time we wanted to let EVERYONE in on the fun.

Gamers love to see what they've accomplished, so we gave them just that—and then some. Xbox gamers who signed in to the campaign microsite were treated with a comprehensive overview of their 2015 stats on Xbox.



RESULTS
We created 11.5 Million autobiographical emails. The click-to-open rates exceeded benchmarks by 122%. Also, there were 80 mentions in press, blogs and forums, and nearly 1,000 social mentions.
Digital, Social, UX