GIVE A SH!RT DONOR CAMPAIGN
700M pounds of items saved from landfills
The Savers GIVE A SH!RT campaign launched with a bang in 2016 and challenged people to buy a used shirt instead of purchasing a new one. In 2017, Savers wanted to continue the momentum but pivot the focus from sales to donations.
To increase reach of the campaign, we partnered with their local charity partners like Big Brothers Big Sisters, Diabetes Canada, and Northwest Center.
We worked with Savers to create campaign kits that could be distributed to partner organizations and give them everything they would need to get the word out to their local supporters.
We created a social post guide, customizable social copy, video content, customizable GIFs, poster templates, a customizable email, and wrapped the whole set of assets into a brand guide. If you needed an extra hand, we even created a demo video that walked you through each end every piece of the kit step by step.
Donations sky rocketed and by the end of the year 700 million pounds of reusable items had been saved from landfills.
BIG BROTHERS BIG SISTERS OF SOUTHERN NEVADA
THE NORTHWEST CENTER
Social, Video, Brand