AN APP WITH A PURPOSE
Concept/Art Direction/Design
22%+ increase of cat adoptions
More than 1.4 million cats are euthanized in shelters each year. But how do you get people talking about cat adoption. You create “Meowssenger” the world's first cross-species mobile platform.
EXECUTION
Meowssenger provides a fun messaging alternative by translating your texts into cat speak so you can send them to catless friends.
They can then arrange an introduction at Seattle Meowtropolitan to the feline who delivered it. Messages can also be shared on social media, further creating connections between people and potential pets.
RESULTS
Simply purrrrrrrrrrrrrfect! As the word got out, adoption rates increased more than 22%—even causing closure of the café several days a month as all the cats had been adopted.
App, UX, Brand