Inspired HR

Art Direction/Design


5X the candidate response | Created recruiter envy


Post E3 2014 Xbox One needed to get the word out about their upcoming Holiday lineup. There was a huge story to tell so we created a visually rich interactive site to show all that Xbox One had to offer.

EXECUTION
The recipe broke down like this: The Best Exclusives, The Biggest Blockbusters, and A Rapidly Expanding Library. The site was split into 3 horizontally scrolling panels each covering a pillar of the narrative.


We’ll create an app that uses hard work history data (drawn from LinkedIn), enhanced with skills and experiences input from the employee, to draw a complete picture of our employees’ Microsoft Life so that they, and we, can make smart connections for their future.


We’ll create an app that uses hard work history data (drawn from LinkedIn), enhanced with skills and experiences input from the employee, to draw a complete picture of our employees’ Microsoft Life so that they, and we, can make smart connections for their future.



Positioned in key locations where prospects gather (major events, job fairs), we’ll leverage our campaign look and messaging in combination stories of key Microsoft employees to create an interactive experience that shows the functionality,
and personality, of the Microsoft Life Tools.


We’ll create a walk-through gallery of the Microsoft Life Tools that can be used at events, like Giving, open enrollment, job fairs, and the like. Each panel will give an overview of the benefit told through the stories of Microsoft employees. We can even enrich each panel with simple AR, allowing our audiences to hear the voices of those we are featuring and experience the content in a much richer way.


Our campaign will help us reframe our internal properties—shifting the narrative from simply informational to the heart behind why Microsoft offers a robust series of tools.
As we dive deep into each one of the buckets, we’ll accent our overall narrative with stories (some new, some drawn from the existing Microsoft Life library) of employees living the Microsoft Tools to their fullest.


Each year we’ll create a unique printed piece specifically for new employees—a tactile expression of our tools, our values, and the people of Microsoft. This richly photographed book will tell the story of employees from around the world who have just completed their own first year. We’ll capture their I am here stories, and how they are accomplishing
a life well lived through the Microsoft Life Tools.


RESULTS
The communication had 2 times the average CTOR. The site was embraced by the community, shared voraciously, drove strong ROI, and gave Xbox One owners something to crow about. Playstation owners took to Reddit wishing that Sony would "do something like this."

OOH, Video, AppDigital, Social, UX
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Mark