MOTION GRAPHICS LAUNCH VIDEO
12X the average views of similar videos on the channel
The launch date was looming, the client had a complex story to tell, no brand, no copy, and a limited budget.
The Cognitive Toolkit is a free, easy-to-use, open-source, commercial-grade toolkit that trains deep learning algorithms to learn like the human brain.
Sounds complicated right? It is! The solve: create a motion graphics launch video.
This allowed us to kill multiple birds with one stone: quickly revealing the key benefits story while simultaneously creating brand assets and copy to populate internally-developed site
The video came together in the matter of 3 weeks from concept to delivery.
Even though it is incredibly niche, the video, which launched with no PR or social support, garnered 10 thousand organic views in 2 days and has continued to amass an average of a 2 thousand views a week.
Brand, Logo, Video