VIDEO LED MICRO CAMPAIGN

Concept/Art Direction/Design

2M sign ups | 12X the average views of similar videos on the channel

The launch date was looming, the client had a complex story to tell, no brand, no copy, and a limited budget. Enter the mini campaign that could.

EXECUTION
The Cognitive Toolkit is a free, easy-to-use, open-source, commercial-grade toolkit that trains deep learning algorithms to learn like the human brain.

Sounds complicated right? It is! The solve: create a micro campaign with a motion graphics launch video as the beating heart.

This allowed us to kill multiple birds with one stone: quickly revealing the key benefits story while simultaneously creating brand assets and copy to populate internally-developed site
The whole package came together in the matter of 3 weeks from concept to delivery.

RESULTS
With 2M sign ups we crushed our ROI. Even though it was incredibly niche, the video, which launched with no PR or social support, garnered 20 thousand organic views in 2 days and continued to grow.

Brand, Logo, Video