MOTION GRAPHICS LAUNCH VIDEO

Concept/Art Direction/Design


12X the average views of similar videos on the channel


The launch date was looming, the client had a complex story to tell, no brand, no copy, and a limited budget.

EXECUTION
The Cognitive Toolkit is a free, easy-to-use, open-source, commercial-grade toolkit that trains deep learning algorithms to learn like the human brain.

Sounds complicated right? It is! The solve: create a motion graphics launch video.

This allowed us to kill multiple birds with one stone: quickly revealing the key benefits story while simultaneously creating brand assets and copy to populate internally-developed site
The video came together in the matter of  3 weeks from concept to delivery.


RESULTS
Even though it is incredibly niche, the video, which launched with no PR or social support, garnered 10 thousand organic views in 2 days and has continued to amass an average of a 2 thousand views a week.

Brand, Logo, Video
Mark
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Mark