VIDEO LED MICRO CAMPAIGN
2M sign ups | 12X the average views of similar videos on the channel
The launch date was looming, the client had a complex story to tell, no brand, no copy, and a limited budget. Enter the mini campaign that could.
The Cognitive Toolkit is a free, easy-to-use, open-source, commercial-grade toolkit that trains deep learning algorithms to learn like the human brain.
Sounds complicated right? It is! The solve: create a micro campaign with a motion graphics launch video as the beating heart.
The whole package came together in the matter of 3 weeks from concept to delivery.
With 2M sign ups we crushed our ROI. Even though it was incredibly niche, the video, which launched with no PR or social support, garnered 20 thousand organic views in 2 days and continued to grow.
Brand, Logo, Video