Concept/Design
Xbox put out the word, they were looking to reposition their existing corporate blog as a destination site like Kotaku or I09. This new format would offer up-to-the-minute information on everything Xbox, from games to music, and entertainment. The team also looked to re-envision and include the popular Major Nelson and PlayXBLA as well.
The challenge was met with a purely visual concept that allows visitors to quickly consume content without ever having to leave the front page.
Content and sharing are accessed via a simple roll over. Additional information, discussion threads, and suggested articles are available in the pop up window.
Icons were created for categories so visitors can spot specific types of content at a glance. These icons are also the basis for customization that allows the visitor to choose specific content types, categories, and writers. Modifier types such as action or sports are also offered to help refine selections. These selections can then be saved and tied to the visitor's account for future use.