BRAND EXPERIENCE BOOK
Concept/Art Direction/Design



A unique hardback book that distills the unique brand experience that is Starbucks Coffee. Through visuals and words, the book covers each of the companies many facets such as VIA, Seattle’s Best Coffee and Tazo Tea. The layouts harken to Starbucks coffee heritage while reaching to the future with elegant modern touches.

This was accomplished through bold typography, unique use of the Starbucks Siren, and lush imagery that speaks to the strength and excitement of the Starbucks brand.
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Mark