Concept/Content Development/Design
Kaitlin Kabrich, a rising star in the world of visual merchandising, came looking to update her branded assets. The two main pieces that would assist her the most: a brand new Look Book and a business card.
Kaitlin's style focuses on creating eclectic spaces which allow the objects inhabiting them to take center stage. A visual strategy was crafted around this concept.
Through the use of carefully chosen texture, pattern, images and typography Kaitlin's one of a kind, whimsical personality shines through.