Concept/Art Direction/Design
BARD PV, a medical device manufacturer headquartered in Arizona, was looking to
re-invent their National Sales Meeting.
“Take The Initiative” was chosen as the theme by their VP of Sales.
The Challenge: Make this statement relevant and meaningful.
Their sales force is the lifeblood of the company. They became the core of the layouts,
silhouetted in poses that typified their enthusiasm. The Check Mark symbolized their
commitment to TAKE industry leadership. The fonts, color, and aesthetic embodied the
energy and drive that would propel their dominance throughout the year.
Event deliverables included:
• Event Style Guide
• Event Signage
• Motion Graphics
• PPT Template