Bryan is a seasoned creative leader, designer, and strategist that is well-versed in crafting brands and campaigns that connect with fans. He's good.
Collaborative, empathetic, and a creative problem-solver, Bryan is known for his insight, hustle, passion for storytelling, and pixel-perfect eye for detail.
On the identity side, he's led the teams that built and refined global brands like Xbox, Evil Geniuses, Surface, and Microsoft Research (naming, logos, typography, colors, icons, photoshoots, manifestos, voice, copy libraries, and guidance docs.)
On the campaign side, he's created fan engagement for retail, esports, fashion, gaming, and technology (hundreds of game titles, products, and services - from Halo to Tomb Raider to Minecraft to GamePass).
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CAREER HIGHLIGHTS
Earned 25+ awards for a multitude of campaigns
Drove a 1352% increase in site traffic for Evil Geniuses (global esports team)
96.2% CTR by breaking every marketing best practice (Microsoft’s highest engagement email ever)
13x average CTOR, and 200+ press articles for a player recognition program for Xbox
BRAND MANIFESTATIONS
Campaigns (announcement, launch, engagement, retention, awareness), Branding (logos, naming, key art, photoshoots, manifestos, statement video, guidelines), OOH (take-overs, billboard, guerrilla), Retail, Packaging, Exhibit, Web, Social, PR, Print, CRM, Interactive, Video (Hype, Explainer, Product Sizzle, Highlights, Scripted, BTS), Paid Media, Icons, UI, UX, CX, AR/VR
WORKED ON OR WITH
Adobe, Anheuser-Busch, Predator Gaming, Absolute, Secret Lab, Amazon, Xbox, Nintendo, League of Legends, REI, Starbucks, Microsoft (Office 365, Store, Research, Windows, Bing, HoloLens) Warner Brothers, United Way, Starbucks, T-Mobile, Forza, Fallout, Rocket League, CS:GO, Gears of War, Nordstrom, Halo,Tomb Raider, Minecraft, 20th Century